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AI GENERATED CONCEPT ART
Generative AI art is a fast developing area that is changing how we approach game development and art in general. This is a powerful tool that should not be ignored. The way I see generative AI art being used is as a tool for quick concepts and ideation. The laws about who owns the rights to the generated image are still evolving and so most game companies will not use the art that is AI generated in their games. I find that it is valuable in creating images that sparks new ideas and also as templates for creating final assets using actual game assets. For these renders, I primarily used Midjourney, but other AI tools also are very effective. These were specifically done in the context of the Battlefield Franchise.

AI Generated Concepts














I created some images of soldiers coming through smoke and dust. The idea was to make images of a squad of soldiers in action. The image of the soldiers with the sparks were done in Photoshop with layers adding a BF type of look to the scene. The dinosaurs were done just for fun as an exploration of a fantasy idea for a Battlefield game that would feature dinosaurs. I think it would be cool to actually do something like that in the future. The billboards are also a fantasy item of a teaser for an up coming movie.
AI Generated Concepts for medals
















Coming up with fresh ideas for the look and feel of medals is always a challenge. Using Midjourney AI makes the process quick and fun. Lots of new ideas can be generated in a short amount of time.
AI GENERATED CONCEPT ART
These are some more explorations done in the context of Battlefield.

AI Generated Concepts for dog tags








Exploring the look and feel of how dog tags are displayed is something AI does well.
AI Generated Concepts for tech buttons and icons
These are exploration of some high-tech buttons, displays, premium materials, and effects.
AI Generated Concepts for rank patches and insignia
















Exploring some ideas for rank insignias. Ranks are an important part of many games. These were created with premium content in mind.
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